Five marketing platforms, one Power BI dashboard.

Marketing results spread across five platforms.

Leads, spend, and conversions lived in Meta, Google, Nextdoor, Mailchimp, and Google Business Profile, each with its own numbers and its own screen. The goal: one interactive dashboard, designed for clarity and actionable insights.

Select a screenshot to enlarge.

Before and after.

1. The same KPIs for every platform

   Leads, impressions, spend, CTR, conversion rate, and cost per lead, side by side, so platforms can be compared on equal terms.

2. Year-over-year and close ratio

   Every KPI comes with its year-over-year trend, plus a close-ratio analysis of amount proposed versus accepted.

3. Platform-specific metrics where they matter

   Clicks, conversions, calls, and subscribers, each from the platform that measures it.

4. Filter by time, source, and campaign

   The whole dashboard filters by period, ad source, and campaign, with monthly or other time granularity.