work / zoho-corporate-dashboard
One corporate dashboard across sales, inventory, production, marketing, and finance.
- Area
- Company-wide reporting
- Client
- Not disclosed
- Tool
- Zoho Analytics
- Role
- Reporting Engineer
- Published
- Dec 2023
01The problem
Performance across many dimensions, with no single place to see it.
The company needed a thorough visual analysis of its business metrics to understand performance across multiple dimensions, from key indicators to marketing, operations, and financials.
Select a screenshot to enlarge.
View on Upwork ↗ (opens in a new tab)02Architecture
Before and after.
Before
Business areasSales · inventory · production · marketing · finance
Translation
Zoho AnalyticsOne model with filters
After
Corporate dashboardKey indicators · marketing · operations
03Decisions
Every area in one dashboard
Key indicators, marketing, operations, and financials in a single place: revenue, inventory, COGS, units built, capacity, orders, and order value.
Price tracking by model
A section that monitors prices over time for different models from various companies, color-coded for distinction, with filters for model selection.
Ad spend against conversions
Spend across platforms such as Email, Facebook, and Google Ads, correlated with conversion outcomes over time to assess marketing efficiency.
04Stack
Zoho AnalyticsData analysisData visualizationBusiness intelligence
Next step