work / zoho-corporate-dashboard

One corporate dashboard across sales, inventory, production, marketing, and finance.

Area
Company-wide reporting
Client
Not disclosed
Tool
Zoho Analytics
Role
Reporting Engineer
Published
Dec 2023
01The problem

Performance across many dimensions, with no single place to see it.

The company needed a thorough visual analysis of its business metrics to understand performance across multiple dimensions, from key indicators to marketing, operations, and financials.

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02Architecture

Before and after.

Before
Business areasSales · inventory · production · marketing · finance
Translation
Zoho AnalyticsOne model with filters
After
Corporate dashboardKey indicators · marketing · operations
03Decisions
  1. Every area in one dashboard

    Key indicators, marketing, operations, and financials in a single place: revenue, inventory, COGS, units built, capacity, orders, and order value.

  2. Price tracking by model

    A section that monitors prices over time for different models from various companies, color-coded for distinction, with filters for model selection.

  3. Ad spend against conversions

    Spend across platforms such as Email, Facebook, and Google Ads, correlated with conversion outcomes over time to assess marketing efficiency.

04Stack
Zoho AnalyticsData analysisData visualizationBusiness intelligence
Next step

Want to see your whole business in one place? Let's talk.